DAILY
Scope of work
Role: Content Leader
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Led the content team in developing and executing a cohesive communication strategy across multiple social media platforms
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Created and managed the media timeline to ensure timely rollouts of all online content leading up to and during the event
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Developed detailed media briefs for the design and content sub-teams, aligning all deliverables with the event’s mission and visual identity
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Oversaw the content progression, ensuring message consistency, audience engagement, and alignment with campaign objectives
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Coordinated the production and scheduling of social media posts on Facebook, Instagram, and other university -based platform such as RMITnews, RMIT digital signage, RMIT Campus Buzz
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Worked cross-functionally with design and logistics teams to ensure content team is supported
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Responded to time-sensitive changes and ensured all media outputs met deadlines and quality standards
What I have learned?
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Strengthened leadership skills by managing a multidisciplinary content team
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Learned to create and maintain a comprehensive media timeline to keep communication efforts are on track
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Gained practical experience in writing and delivering clear and actionable media briefs
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Developed the ability to oversee and guide the creative process from ideation to execution
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Improved strategic thinking in planning platform-specific content for higher engagement and reach
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Practiced balancing storytelling with call-to-action messaging to encourage community support and donations
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Understood how to maintain brand consistency and message clarity across different content creators and formats
