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ECOSYSTEM EXTERNAL EVENT
FADSEN

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MY WORK

MY WORK

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Scope of work

What I have learned?

Role: Design Member
Event Purpose: Raise awareness among RMIT students about the environmental and social impacts of fast fashion on a global scale.

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  • Collaborated with Ecosystem Department to conceptualize and execute a cohesive visual identity for the external campaign “FADSEN” – themed “Wear to Last, Not for Fads.”

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  • Produced 2 key media design products in alignment with the event’s art direction:

    • Official Event Poster – capturing the campaign’s Gen Z-inspired, bold and eye-catching identity to attract on-campus foot traffic.

    • Facebook Raise Awareness  – optimized for social media engagement, maintaining consistent visuals across digital and physical touchpoints.

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  • Integrated character illustration and color palettes reflecting themes of emotional consumerism, overconsumption, and sustainability.

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  • Supported visibility of sub-activities through visual extensions: e.g. Booth signage, “Emotional Shoppers” awareness panel, and Lifecycle infographic of donated clothes.

  • Understood the importance of visual storytelling in guiding audience attention and driving booth engagement.
     

  • Enhanced my ability to design within a thematic concept (e.g. Gen Z, retro-futuristic, vibrant aesthetic) while remaining informative and purposeful.
     

  • Recognized how design can influence sustainable behaviors when paired with clear messaging and thoughtful user journeys (e.g. donation → upcycle → redistribution).

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