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Scope of work

What I have learned?

My role: Art Director & Visual Designer (Group Project: Assignment 3 & 4)

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  • Collaborated with a real-world client to conceptualize and pitch a strategic communication campaign

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  • Took lead on art direction and visual design for the campaign

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  • Developed the key visual identity of the campaign, including logos, graphic motifs, and mockups across digital and print formats

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  • Created the visual layout and design for the final pitch deck (max 30 slides)

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  • Designed mockups for social media posts, print ads​​​

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  • Integrated client feedback to refine key visuals and align execution with brand expectations

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  • Ensured that all visual deliverables reflected the creative idea, communication strategy, and media plan cohesively

Learned to collaborate with a real client and understand how to meet professional expectations in a creative brief

Integrating my skills in Adobe system including Illustator and Photoshop to create key visuals

Strengthened my ability to translate strategy into visuals that are both impactful and aligned with campaign objectives

Gained hands-on experience in art direction within a group setting, balancing creative input with collaboration

Built confidence in professional pitching environments, responding to client questions and refining ideas on the spot
 

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