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Advertorial Article

Scope of work

  • Developed a creative communication campaign for a new product, including three advertising formats:

    1. A long-form advertorial (600–800 words) using either the 3S (Star–Story–Solution) or PAS (Problem–Agitation–Solution) structure.

    2. A short-form social media advertisement (100–150 words with visuals).

    3. A product ad featuring a headline and body copy (150–200 words with visuals).

  • Created all content in Vietnamese, following correct grammar, spelling, and media-appropriate tone.

  • Designed accompanying images and clearly cited all sources, including self-designed visuals based on external references.

  • Ensured product information was accurate, fact-based, and culturally appropriate.

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What I have learned?

Gained practical skills in writing three key types of advertising content: advertorials, social media posts, and traditional ads with headline and body copy.

Applied persuasive writing structures (3S and PAS) to build engaging and effective marketing narratives.

Improved clarity and conciseness in copywriting by eliminating word repetition, long-winded phrasing, and spelling errors.

Learned the importance of proper formatting, layout, and adherence to professional presentation standards in media writing.

Strengthened visual communication skills by creating relevant imagery aligned with campaign messaging and target audiences.

Short Film and iTVC script

Short Film

Roán Lội Ngư Ngỗn_s3927376_s3927452_s3927362_s3914620_Sunsilk_ASM3A.png

iTVC

Roán Lội Ngư Ngỗn_s3927376_s3927452_s3927362_s3914620_Sunsilk_ASM3A (1).png

Scope of work

  • Collaborated in a group to develop a short film script (4–5 pages) using CELTX or an equivalent screenwriting software to promote a brand's product or service.

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  • Wrote the script using proper screenplay formatting and language conventions.

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  • Created an additional iTVC (interactive TV commercial) script as a complementary advertising piece.

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  • Based the scripts on an approved creative concept, with clear brand messaging and audience targeting.

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  • Delivered the final materials in accordance with professional formatting standards for film and advertising content.

What I have learned?

Gained hands-on experience in writing both short film scripts and iTVC scripts for brand communication.

Strengthened storytelling skills with a focus on brand positioning, audience engagement, and message clarity.

Learned to apply screenplay formatting rules and use professional screenwriting tools like CELTX.

Developed a clearer understanding of how to translate a creative idea into a structured script for audiovisual media.

Improved teamwork and collaborative writing in a creative production setting.
 

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