As part of my creative advertising course, I tackled the prevalent concern that advertising is becoming increasingly uncreative by developing a comprehensive magazine article to expose my perspective.

 

Drawing inspiration from an article featuring the arguments of twelve advertising professionals, I will conduct in-depth research to gather evidence and visual examples that support my stance either in favor of or against the current state of advertising creativity. My work will begin with a personal definition of creativity, setting the foundation for a persuasive argument. I will selectively analyze the opinions of several practitioners to build a robust case, integrating relevant data and compelling visuals to enhance my narrative.

 

Utilizing Adobe InDesign, I will design a visually engaging magazine spread complete with a captivating headline and between 500 to 750 words of insightful content. Additionally, I will incorporate two to three visual examples that illustrate key points and reinforce my argument. This project will not only demonstrate my ability to synthesize expert opinions and research findings but also showcase my skills in layout design and visual storytelling, ultimately contributing to a deeper understanding of creativity's role in modern advertising.​

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