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Critical Linguistic & Cultural Profile Reflective Report

The assignment required me to analyze intercultural dynamics through a cinematic lens. I selected the film Parasite by Bong Joon-ho and focused on creating a Cultural and Linguistic Profile for two central characters. The assignment involved identifying and analyzing the characters’ cultural identities, communication styles, and social behaviors using relevant intercultural theories.
In my report, I explored key cultural dimensions, including Hofstede’s framework—particularly power distance and individualism vs. collectivism—as well as high- and low-context communication styles. I also investigated class-based identity, verbal and non-verbal communication patterns, and the influence of socio-economic status on interpersonal relationships. While I successfully identified and discussed major cultural variables, I could have expanded the analysis by integrating additional models such as Maslow’s Hierarchy of Needs, the Iceberg Theory of Culture, and the Crisogen Socialization model. Furthermore, deeper exploration into Korean society’s current demographic and social issues would have added valuable context.
Scope of work
What I have learned?
Gained practical experience in analyzing cultural identity and communication styles through film (Parasite), using frameworks like Hofstede’s dimensions and high-/low-context cultures.
Strengthened ability to decode implicit cultural cues (appearance, class, social roles) to better understand audience behavior and motivations.
Developed cross-cultural empathy and critical thinking—key skills for inclusive, audience-centered marketing.
Improved clarity in communicating complex ideas, supporting effective copywriting and content creation for multicultural contexts.
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